Sunday, May 3, 2009

The Power of Branding

So I went to watch Disney's Earth over the weekend at the theaters It was a pretty moving experience....until I went to the Sony Store the day after and saw the EXACT same footage on Blu Ray that I saw the night before!!!

Disney Nature Films made an arrangement with the film producer BBC Planet Earth to use its footage and distributed it by the masses with the Disney name brand. ... and to collect big bucks.


The Disney's version was narrated by Darth Vader (James Earl Jones) with exactly the same words from the BBC documentary.


Here's a clip from BBC's Planet Earth:

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by Mr. Ed